The aim of this study is to determine the effect of gender and income onconsumer styles. The questionnaire was conducted with Recep Tayyip ErdoganUniversity students (n=346) in Rize/Turkey. Hypotheses were tested by MannWhitney U Test. Kruskal Wallis Test and Spearman Correlation Analysis alongwith Exploratory Factor Analysis. https://jalyttlers.shop/product-category/pitcher/